Golf legend and accomplished businessman Arnold Palmer is lending his voice to support the value of business aviation to U.S. citizens, companies and communities in a new video and print advertising campaign for No Plane No Gain, the advocacy program jointly sponsored by NBAA and the General Aviation Manufacturers Association (GAMA). Palmer speaks to the benefits of business aviation in the ads and responds to those who would devalue the use of an airplane for business. For example, in one print ad, Palmer states: "People who build business airplanes make things fly. People who use them make things happen. A few others make things up." In one of the video spots, Palmer states plainly: "For more than 50 years, using business airplanes is the single most productive thing I have done."